Signed in as:
filler@godaddy.com
Home Health & Hospice entrepreneur since 2009
I know the #1 task you need to focus on, even before certification, is generating leads.
Starting a Home Health or Hospice from scratch, or buying one, is an expensive endeavor. Without strong revenue (new patients), your startup capital quickly runs out. Office expenditures, Labor, marketing, etc. all add up.
I am not a clincician so I think a little differenctly, but my process works!
Step 1
Before you spend a dime on staff, buy a Web Domain for your company. An aged one is much better than a new one. Google offers auctions of aged sites for sale. Getting the right domain can save a lot of time and money while building it to generate steady patients.
https://auctions.godaddy.com/beta
If you want an specific name, buy it here
Step 2
Get your office and create your Google Local business page.
https://www.google.com/intl/en_us/business/
Do the same for Yelp!
Step 3
Begin optimizing your site while you start the credentialing process. During the time it takes to get licensed, 6-9 months, your site should have traffic coming to it.
We cost $18,000 per year or $1,500 per month. We can do all this for you while you focus on clinical operations and hiring. The ROI is unreal if we even get 1 patient per month let alone 10% of your census monthly (ex. census of 50 = 5 new patients per month from online).
If your average length of stay is 70 days (national average) and your daily rate is $153.00 (national average), you will have over 100% ROI with 1 patient admitted per month.
We only work with Home Health and Hospice agencies so our processes and content are very specific not the usual 'generic content'. We spend my time doing deep analysis locally and cross analyzing in databases like Trella that allow me to pinpoint marketing campaigns for success.
Building your website using SEO best practice is building a long term revenue source. Unlike typical sales employees that turnover often and take their 'contacts' with them, you own this source. It takes time to build and maintain but once running will provide a steady source of revenue all the way through acquisition.
